Watching this video back in 2010 spurred us on with this project. The desire to tackle this topic was already growing inside us, but somehow this show of passion struck a particular chord with us: It can't go on! We can't allow this to happen! We don't know why the FAO hasn’t posted this video on their web page (not even a censored version). It is probably the best wake-up call they have come up with. Everybody should take this attitude. It's certainly the attitude that runs through this project - make no mistakes about it! : -)
We are sharing the project dossier to enable anyone who wants to delve deeper into FAM and discover its motivation, deadlines, objectives, support, and challenges to do so.
One of the first parts of this transmedia project we plan to publish is the webdoc. We still haven't come up with a name for it yet, even though we've been working on it for almost a year. We are putting a lot of care into its design, hoping that it will hit you with an element of surprise.