NGOs are the main creators of our collective imagination of hunger. Have they explained all the stories? Could it be done better?
We would like to analyze the communication which journalists and NGOs have done concerning hunger because we have a very concrete feeling: We are trapped in fundraising. The society in which we live does not know the problem of hunger and does not empathize with the thousands of people who die each day (indeed, it is unaware of and similarly mistaken about who they are). There is therefore, a lack of the outrage that the subject deserves and the pressure from society on governments to modify their actions on the issue; thus perpetuating the dynamics of the cycle ad condemming many people the world over to hunger.
We want to carry out this process with NGOs, not from the sidelines, not looking at them from the outside, but by working with them. We seek to generate a process of internal communication with the sector and to promote sharing and collective knowledge through the participation of stakeholders in the communication of hunger using working sessions in which we reflect together on the material of the source code generated for the webdoc.
Our goal is to influence the communication on hunger by building shared knowledge in a n a participatory way among the actors communicating on hunger. To generate a space where organizations and institutions can reflect internally on the work as well as assesing and analyzing the results together. The ultimate goal is to advance the construction of a non-stereotypical, truthful, diverse communication, with the South as protagonist speaking with its own voice.
The working groups will hold two internal working sessions provided specifically to organizations in the sector and the public institutions that promote and finance them. A working methodology will be designed for dealing with organizations and public institutions to encourage more internal reflection on the work, shared assessment, and analysis of results, without the need for an outward message (to avoid, amongst other things, the pressure to communicate which causes conclusions to be drawn based on visions formed prior to critical analysis).