The project

Address hunger as the greatest human tragedy of our time. Look at hunger without fear, starting with its structural causes, identifying those directly responsible, and seeking shared collective responsibilities. Report on hunger through multiple narratives via a transmedia universe: a tool for each story, a story for each audience. Transform to eradicate.

A line of people. A long line, a very long line, which extends indefinitely. We are in front, facing them, we see them perfectly. They people in line are of different ages. There are men, women, and from time to time, after every two people, there is a boy, or a girl, sometimes, there's a baby. We are facing them, seeing the line clearly. Every four seconds a person falls slumps to the ground with a thud and dies. Nobody gets upset, nobody moves. Behind them, there stands another, then another. One, two, three, four, bang, another one dies. The next one. One, two, three, four. The next one. Dead. And, second by second, minute by minute, hour by hour, every day, 25.000 people fall. We let them fall, they die. They die of starvation. Yes, this happens every day; but we don't see them, we don't look in that direction. We don't know, we don't understand.

FAM is a transmedia communication project on hunger. A narrative ecosystem that develops different communication activities and web, audiovisual and journalistic tools, targeting specific audiences, capable of achieving an impact and social transformation in the field of the right to food. A story that extends into real time to create spaces for transformative learning and reflection. A project that seeks to understand the social acceptance of thousands of deaths a day from hunger from a dual perspective: Opening a debate on the existing collective imagination concerning the problem and reflection on the most invisible causes of hunger.

FAM seeks to understand what is happening, why this is happing, to whom this is happening, how are we accepting this, how are are living with this. Do we have anything in common with the people who die from hunger every day? Do they die because of drought and war, which has nothing to do with us? Can we just give money? Why, after so many years of humanitarian aid, are almost one billion people unable to eat and drink enough to stay alive? What other policies perpetuate and worsen this situation?